brand refresh done right

People wanted to champion the brand messaging, ‘Let’s be People first‘ through an inclusive campaign that really stands true to its words. The campaign concept was to showcase the apparel line with an androgynous angle, because it really drove the idea home both at an apparel level and at a conceptual level. The brand created an entire gender fluid clothing line to further the cause of the campaign and show the brand’s commitment to the message. Blurring the lines was as strong in their apparel line as it was in their messaging to the world.
Shot with the photography legend Tarun Khiwal, the 360-campaign was released across on-ground, digital and TVC.

Client: people + famous innovations

photographer: TARUN khiwal