gone mad
client: gone mad | polyflex garuda foods
case study
objective
Gone Mad, an Indonesian chocolate brand wanted to launch in India with their signature chocosticks and jelly drink keeping children’s joy and imaginative conversations at the centre.
challenge
The primary challenge was to enter an already cluttered space and create a fresh narrative for children’s products that will be a part of children’s conversation resulting in purchase persuasion.
responsibilities
Primary Research | Brand Strategy | Brand Development | Art Direction | | Packaging Design