axora resources
Objective
Indonesian commodities organization Chaze wanted to launch in India under a new brand and website to showcase their offering and technology.
Challenge
Create a brand and user experience that launches the brand as a new but formidable competitor in the commodity market space. Provide the customer with product offerings and extraction technology showcase.
Responsibilities
Brand Strategy | Brand Development | User Experience Design
print design
Key Narratives of Ideation
After extensive competition research, the brand-name Axora was created to position the brand in a contemporary space. The brand development was executed to establish the technical prowess and credibility of the brand.
Internationalization was an important feature of the brand development and was incorporated in designing all graphical and experience assets for the brand.
Typography, visual assets were designed to be simple, solid and easy to comprehend.
Outcome
Since it’s launch, the brand has established itself as one of the primary players in the commodities and mining domain. It records a yearly revenue of $4 million.
