• Client
  • Flying Machine Kids
  • Role
  • Ideation, Art Direction, Shoot supervision & Graphic Design

Fashion for little people.

The FM Kids campaign was designed around the need of the apparel giant Flying Machine Jeans, when they decided to launch their collection of kids apparel. They needed a campaign that would be visually arresting, relevant and stylish without losing the innocence of childhood.
The set background and texture was designed as a tribute to the brown paper cover that is an intrinsic part of childhood studies. A minimalistic approach kept the final look classy and clutter-free.
Every shot was ideated and to be fun, elegant yet carefree.